Palmer Food Services Named Proud Partner of the Buffalo Bills

ROCHESTER, N.Y. — July 24, 2026 — Palmer Food Services, a fifth-generation, family-owned foodservice distributor and retailer based in Rochester, N.Y., today announced a partnership with the Buffalo Bills, naming Palmer a Proud Partner of the Buffalo Bills. The partnership begins with the 2026 NFL season and the opening of the Bills’ new stadium in Orchard Park.
Founded in 1850 by Levi Palmer, Palmer Food Services has championed independent foodservice in Western New York for decades. The company supplies independent restaurants and institutions across Western and Central New York through its wholesale division, and operates Palmer’s Direct To You Market, a specialty retail and premium protein market in Henrietta, N.Y. that recently completed a major renovation. The partnership with the Buffalo Bills connects both sides of the business to the region’s most visible stage.
“Palmer’s has stayed independent for five generations because we believe in doing right by the communities we serve,” said Brian Handley, President of Palmer Food Services. “That’s the same spirit we see in the Bills and in Bills Mafia — a pride in this region that doesn’t need explaining if you’re from here. We’re honored to carry that pride into the new stadium alongside a fan base we’ve been feeding since Buffalo brought us the Bills.”
“The Buffalo Bills are committed to delivering an exceptional game day experience for every fan at Highmark Stadium,” said Dom Verni, Vice President of Hospitality for the Buffalo Bills. “Our partnership with Palmer Food Services brings the best of Western New York’s food culture to our new stadium. We’re excited to collaborate with a family-owned business that shares our dedication to outstanding service and quality.”
Through the partnership, Palmer brings the same center-of-the-plate expertise that stocks kitchens across New York to Bills fans at the Stadium, extending restaurant-quality food to game day.
The partnership reflects Palmer’s continued investment in the region it has served for over 175 years, spanning the best in independent restaurant kitchens and institutional dining via Palmer Foods, and everyday households through Palmer’s Direct To You Market.
About Highmark Stadium
Highmark Stadium, home of the National Football League’s Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit buffalobills.com.
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About Palmer Foods
Palmer Food Services is a fifth-generation, family-owned and operated, wholesale food service distributor based in Rochester, NY. As one of the nation’s oldest food service providers, Palmer Foods is dedicated to providing independent restaurateurs and institutions with the finest quality products and services available in the marketplace.
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Media contact
Joseph Schaeffer
Director, Marketing
jschaeffer@palmerfoods.com
